WERBEN IRFAD PY

Digital Marketing Executive | Dubai-Based | Social Media Strategist | Content Creator

About Me

Passionate and performance-driven Digital Marketing Executive with 2+ years of proven success in social media strategy, Meta & Google Ads, content creation, and performance marketing. Known for achieving high ROAS and engagement metrics. Recently completed the Pymetrics assessment showcasing strategic thinking, adaptability, and emotional intelligence.


Seeking to contribute innovative digital strategies to a growth-focused company in Dubai.

Key Projects & Impact

Zaatar Restaurant, Kochi

Boosted walk-ins and online engagement through localized Meta campaigns with strategic targeting and compelling creative content.

20% increase in footfall

Effey.Kids

Managed creative content and social campaigns for kids clothing brand, focusing on engaging parent audiences and driving conversions.

30% increase in online reach

Arabian Palace, Dubai

Ongoing project focused on content calendar strategy, paid ad execution, and growth tracking for luxury perfume brand.

Ongoing Growth

Tools & Skills

Advertising Platforms

Meta Ads Google Ads LinkedIn Ads

Creative Tools

Canva CapCut Premiere Pro

AI & Automation

ChatGPT Copy.ai AI Content

Analytics & Strategy

ROI Analysis Content Calendar Campaign Optimization

Pymetrics Strengths

Strategic Decision-Making

Risk-Taking

Emotional Intelligence

Attention to Detail

Learning Agility

Get In Touch

Available for full-time opportunities in Dubai